Marketing (MKT)
Courses
| MKT 001 | Marketing Non-Equivalent | * |
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Indicates credit given for marketing course work transferred from another college for which there is no equivalent course at TTC. *Hours vary depending on external course.Read More |
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| MKT 101 | Marketing | 3 |
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This course introduces the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion and marketing distribution.Read More |
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| MKT 110 | Retailing | 3 |
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This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs, profit management and e-commerce.Read More |
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| MKT 120 | Sales Principles | 3 |
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This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.Read More |
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| MKT 130 | Customer Service Principles | 3 |
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This course is a study of the importance of customer service satisfaction and the functions of various customer relations systems.Read More |
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| MKT 140 | E-Marketing | 3 |
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This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.Read More |
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| MKT 240 | Advertising | 3 |
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This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.Read More |
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| MKT 245 | Promotional Strategies | 3 |
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This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces.Read More |
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| MKT 250 | Consumer Behavior | 3 |
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This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption-related items.Read More |
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| MKT 260 | Marketing Management | 3 |
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This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the marketplace.Read More |